AI Rubber is one of four suppliers of molded rubber products and has a 45% market share. The market for its products is shrinking. AI Rubber is part of a larger corporation that includes a total of seven different companies. In the BCG matrix, AI Rubber would be considered a ________.
A) star
B) cash cow
C) question mark
D) dog

Question

Quizplus · Accepted Answer

AI Rubber, with a high market share (45%) in a shrinking market, fits the description of a cash cow in the BCG matrix. Cash cows are units with high market share in a slow-growing industry, generating steady cash flow.

AI Rubber Is One of Four Suppliers of Molded Rubber