People's Airlines offers what it calls "no frills" flights: no reserved seating, no snacks or meals on flights, small planes that fly to smaller airports away from the city centers. People's Airlines is likely following a ________ strategy.

Question

Quizplus · Accepted Answer

People's Airlines is focusing on offering low-cost flights by cutting out amenities like reserved seating and in-flight meals. This aligns with a cost leadership strategy, which is focused on providing the lowest cost product or service in the market.

People's Airlines Offers What It Calls "No Frills" Flights: No