Every fast food hamburger restaurant chain wants you to believe their product is the best because it is stored or prepared uniquely. Each of these is pursuing a ________.
A) low cost leadership strategy
B) differentiation strategy
C) focus strategy
D) quality strategy

Question

Quizplus · Accepted Answer

The pursuit of differentiating their product through unique storage or preparation methods suggests the use of a differentiation strategy, which emphasizes making the product unique and providing added value to the customer. A low-cost leadership strategy might focus on reducing costs while maintaining a similar product, a focus strategy might involve targeting a specific niche market or geographic location, and a quality strategy might involve emphasizing the high quality of ingredients or preparation methods without necessarily focusing on uniqueness.

Every Fast Food Hamburger Restaurant Chain Wants You to Believe