Harley Davidson makes motorcycles but in its retail stores it also sells clothing, motorcycle accessories, jewelry, and many related products carrying the Harley trademarks made by other companies. Harley Davidson is engaging in ________.

Question

Quizplus · Accepted Answer

Harley Davidson is engaging in licensing, which is the practice of allowing another company to use its intellectual property, such as trademarks or logos, in exchange for royalty fees. The products sold in Harley Davidson retail stores are likely made by other companies under license from Harley Davidson.

Harley Davidson Makes Motorcycles but in Its Retail Stores It