Melamark LLC has customers on four continents. It would like to increase its global presence as a supplier to its global customers. The most expensive option would be to ________.
A) form a strategic alliance with an existing company in another country
B) directly invest in a production facility in another country
C) export from a single production plant
D) license producers in several countries

Question

Quizplus · Accepted Answer

Directly investing in a production facility in another country can be the most expensive option as it requires significant capital investment for land, buildings, equipment, and staffing. This option may require a long-term commitment and high financial risk, but it provides the most control over product quality, production processes, and distribution channels. This can lead to better customer satisfaction and higher profits in the long run.

Melamark LLC Has Customers on Four Continents