Firms that compete in non-technology markets, such as retailers, need not concern themselves with innovation.

Question

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Firms in non-technology markets also need to innovate to stay competitive and relevant in their industries. Innovation can take many forms, such as introducing new products, improving processes, or adopting emerging technologies to enhance their operations. Failure to innovate can lead to losing market share and falling behind competitors who embrace new ideas and technology.

Firms That Compete in Non-Technology Markets, Such as Retailers, Need