Organisational performance can be measured against:
A) best country practice, world's best practice, industry ROI, past performance and internal targets
B) world's best practice, industry average, past marketing performance and market share
C) best industry practice, world's best practice, industry average, past performance and internal targets
D) sectoral best practice, industry average, past performance and financial targets

Question

Quizplus · Accepted Answer

The best choice is option C as it includes a combination of benchmarks to measure organisational performance, including best industry practice, world's best practice, industry average, past performance and internal targets. This provides a well-rounded view of performance compared to competitors, industry standards and their own past performance. Option A includes 'best country practice', which may not be relevant to some organisations, and option B only includes marketing-specific measures, which may not be comprehensive enough to evaluate overall organisational performance. Option D only includes financial targets and industry average, which may not capture wider aspects of organisational performance.

Organisational Performance Can Be Measured Against