If a firm's design process is too lengthy
A)a competitor may capture market share by being first to market.
B)a competitor may lose market share by being first to market.
C)a competitor may decide not to enter the market.
D)None of these answers is correct.

Question

Quizplus · Accepted Answer

If a firm's design process is too lengthy, it may not be able to bring its products to the market quickly, thereby allowing a competitor to capture market share by being the first to market. This can result in the loss of potential customers for the firm. Therefore, it is essential for a firm to have a fast and efficient design process to remain competitive in the market.

If a Firm's Design Process Is Too Lengthy