Which of the following is true of the baby boomer generation?
A) They lead lives shaped mainly by globalization.
B) They are more questioning and entrepreneurial than the other generations.
C) They give high importance to achievement and material success.
D) They give the highest importance to flexibility and life options.
E) They rate highest in friendship and pleasure on the RVS.

Question

Quizplus · Accepted Answer

The baby boomer generation, born in the post-World War II period, is characterized by a strong emphasis on achievement, material success, and individualism. They are often described as the generation of “workaholics” and are motivated by the desire to climb the corporate ladder and attain financial security. This is reflected in their consumer behavior, which tends to be more materialistic, brand-conscious, and status-seeking than previous generations.

Which of the Following Is True of the Baby Boomer