In terms of your presentation to investors, with regard to competitive positioning of your venture, what do investors want to see?
A) A lot of competition on a perceptual map
B) Your solution occupies some sort of "white space" on a perceptual map relative to competitors
C) That your solution is aligned exactly with your biggest competitor on the perceptual map
D) A quadrant on a perceptual map which illustrates how much money customers will spend on your product

Question

Quizplus · Accepted Answer

Investors want to see that your solution occupies some sort of "white space" on a perceptual map relative to competitors. This shows that there is a unique value proposition and a potential for differentiation in the market, which can attract customers and generate revenue. A lot of competition on a perceptual map may suggest a crowded market with little room for growth or innovation, while being aligned exactly with your biggest competitor on the perceptual map may imply a lack of differentiation and a potential for price wars. A quadrant on a perceptual map that illustrates how much money customers will spend on your product may be useful for market analysis, but it is not directly related to competitive positioning.

In Terms of Your Presentation to Investors, with Regard to Competitive