Which of the following is a fatal mistake entrepreneurs can make when doing their venture concept reality check research?
A) Talking to too many target customers
B) Failing to talk to that magic number of 100 customers
C) Failing to gain target customer insight with regard to the go-to-market aspects of the venture
D) Failing to talk to all competitors

Question

Quizplus · Accepted Answer

Failing to gain target customer insight with regard to the go-to-market aspects of the venture can lead to a fatal mistake as it can result in the venture not meeting the needs and preferences of the target customer or missing out on key aspects of the market. It is important to gain insights from target customers on not just the product or service, but also the marketing, distribution, and pricing strategies. Talking to too many or not enough target customers (choices A and B) or failing to talk to all competitors (choice D) can impact the research but may not be as fatal as not gaining insights on go-to-market aspects.

Which of the Following Is a Fatal Mistake Entrepreneurs Can