A very revealing outcome of a perceptual map that captures customers' perceptions of competitors is
A) how they feel about competitors
B) the ideal offering they would like to have
C) possible white space where no competitors currently exist
D) All of the above

Question

Quizplus · Accepted Answer

A perceptual map captures customers' perceptions of competitors, including their feelings about the competitors, their ideal offering, and potential white space where no competitors currently exist. Therefore, all of the above options are revealing outcomes of a perceptual map.

A Very Revealing Outcome of a Perceptual Map That Captures