If you want to sell a premium product to a selected few buyers, which price/volume structure are you following?
A) High price/moderate margin/low volume
B) Low price/high margin/low volume
C) High price/low margin/high volume
D) High price/high margin/low volume

Question

Quizplus · Accepted Answer

The best choice for selling a premium product to a selected few buyers would be to follow a high price/high margin/low volume structure. This is because a premium product is meant to be exclusive and only accessible to a few buyers who are willing to pay a higher price for the perceived value it brings. A high margin ensures that the seller can make a profit while keeping the volume low maintains the exclusivity of the product.

If You Want to Sell a Premium Product to a Selected