Go-to-market covers
A) How consumers get to the place they purchase
B) A ventures decisions on channels and building awareness
C) A companies logistics
D) Who the company uses to ship their products

Question

Quizplus · Accepted Answer

Go-to-market strategy refers to a company's plan for reaching customers and delivering products or services to them. This includes decisions on channels (such as online, retail, or direct sales) and building awareness (through advertising, PR, or other marketing efforts). While logistics and shipping are important considerations in the overall sales and distribution process, they are not the sole focus of a go-to-market strategy. Option A is too specific and only covers a small part of the overall strategy. Option D is also too narrow, focusing solely on shipping rather than the broader spectrum of go-to-market planning.

Go-To-Market Covers