Which of the following represents an aggressive approach to demand management in the service sector when demand and capacity are not particularly well matched?
A)lower resort hotel room prices on Wednesdays
B)appointments
C)reservations
D)first-come,first-served rule
E)none of the above

Question

Quizplus · Accepted Answer

Lowering resort hotel room prices on Wednesdays is an aggressive approach as it proactively tries to shift demand to the day with lower occupancy. The other options (appointments, reservations, first-come, first-served rule) are more passive and reactive approaches to managing demand.

Which of the Following Represents an Aggressive Approach to Demand