A strategy that emphasises the introduction of major new products and services is a(n)________ strategy.
A)organic
B)cost-minimisation
C)imitation
D)innovation

Question

Quizplus · Accepted Answer

An innovation strategy emphasizes the development and introduction of new products and services to the market, often through research and development efforts. This strategy focuses on creating new markets and expanding the company's offerings rather than simply imitating competitors or minimizing costs.

A Strategy That Emphasises the Introduction of Major New Products