Variant The emotional or feeling segment of an attitude is known as the ________ component.
A)evaluative
B)cognitive
C)behavioural
D)affective

Question

Quizplus · Accepted Answer

The affective component of an attitude refers to the emotional or feeling segment of that attitude. The evaluative component refers to one's overall evaluation or judgment of the attitude object, the cognitive component refers to the beliefs and thoughts one holds about the attitude object, and the behavioral component refers to one's actions or behavior towards the attitude object.

Variant the Emotional or Feeling Segment of an Attitude Is