The ________ component is the emotional or feeling segment of an attitude.
A)evaluative
B)cognitive
C)behavioural
D)affective

Question

Quizplus · Accepted Answer

The affective component is the emotional or feeling segment of an attitude. The evaluative component involves a person's overall evaluation, either positive or negative, towards the object of the attitude, the cognitive component involves a person's beliefs and thoughts about the object, and the behavioral component involves a person's predisposition to act towards the object in a certain way.

The ________ Component Is the Emotional or Feeling Segment of an Attitude