The first company to use a build-to-order models for direct sales to customer over the Internet was

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Dell was the first company to use a build-to-order model for direct sales to customers over the Internet. This allowed customers to customize and order their own computers online, which was a new and innovative approach to selling technology products. Other companies later adopted similar models, but Dell was the first to pioneer this strategy.

The First Company to Use a Build-To-Order Models for Direct