The pricing strategy that results in greater initial sales volume but lower unit profits is called:

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Penetration pricing is a pricing strategy that involves setting low prices initially to attract a larger volume of customers and gain a foothold in the market. While this may result in lower unit profits in the short term, it can lead to increased long-term profits through increased market share and customer loyalty. Skimming pricing involves setting high prices initially and gradually lowering them over time, while target pricing involves setting prices based on the perceived value to the customer. Predatory pricing involves setting prices very low to drive competitors out of business.

The Pricing Strategy That Results in Greater Initial Sales Volume