The typical starting point in the sales forecasting process is generally:
A) the sales level of the preceding year
B) input from key executives
C) economic trends
D) the sales manager's best guess

Question

Quizplus · Accepted Answer

The typical starting point in the sales forecasting process is generally the sales level of the preceding year as it provides a baseline to make reasonable predictions for the coming year. This information can be analyzed and adjusted based on economic trends, input from key executives, and the sales manager's best guess.

The Typical Starting Point in the Sales Forecasting Process Is