Alignment of the goals and rewards of an organization with the organization's values is essential because employees will generally do what is measured and rewarded.

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When employees feel that their work is aligned with the organization's values, it creates a sense of purpose and motivation. However, if rewards and goals are not aligned with values, employees may be incentivized to engage in behaviors that go against the organization's values in order to achieve short-term success. Therefore, aligning goals and rewards with values is crucial for creating a positive and ethical work culture.

Alignment of the Goals and Rewards of an Organization with the Organization's