Which of these are the two important goals must be considered in negotiation?

Question

Quizplus · Accepted Answer

Substantive goals refer to the tangible and measurable outcomes that both parties hope to achieve in the negotiation (such as price or terms of agreement). Relationship goals, on the other hand, relate to the interpersonal dynamic between the parties involved in the negotiation. Building a positive relationship can result in mutually beneficial outcomes for both parties. Therefore, the two important goals that must be considered in negotiation are substance goals and relationship goals.

Which of These Are the Two Important Goals Must Be