An example of a nonprogrammed decision is when a senior marketing manager of ABC who has to respond to the introduction of a new product by a foreign competitor in a new country where ABC also is entering.

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Nonprogrammed decisions are unstructured and complex decisions that are new, difficult, or unstructured for the decision maker. In this case, the introduction of a new product by a foreign competitor in a new country where ABC also is entering is a new and complex situation that requires a nonprogrammed decision by the senior marketing manager.

An Example of a Nonprogrammed Decision Is When a Senior