According to Herbert Simon, most human decision making, whether individual or organizational, is concerned with the discovery and selection of satisfactory alternatives; only in exceptional cases is it concerned with the discovery and selection of optimal decisions.

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Herbert Simon's theory of satisficing suggests that most decision-making is focused on finding a good enough solution rather than the best possible solution. This is because humans have limited time, information, and cognitive capacity to analyze all possible options and outcomes. Therefore, the goal is to find a satisfactory option that will meet the needs and goals of the individual or organization, rather than an optimal one that may not be feasible or practical to achieve.

According to Herbert Simon, Most Human Decision Making, Whether Individual