An example of the __________ is a product development specialist who bases a decision to not launch a new product on her recent failure with another product offering.
A) representativeness heuristic
B) accessibility heuristic
C) hindsight heuristic
D) utility heuristic
E) availability heuristic

Question

Quizplus · Accepted Answer

This scenario exemplifies the availability heuristic, where a person makes a decision based on an easily recalled recent event (in this case, the failure of another product), rather than on a thorough analysis or more relevant information.

An Example of the __________ Is a Product Development Specialist