An example of the application of the __________ is the executive who makes salary increase recommendations for key personnel by simply adjusting their current base salaries by a percentage amount.
A) representativeness heuristic
B) anchoring and adjustment heuristic
C) equivalence heuristic
D) incremental change heuristic
E) availability heuristic

Question

Quizplus · Accepted Answer

The example given in the question illustrates the use of the anchoring and adjustment heuristic, where the executive is anchored to the current base salaries and adjusts them by a percentage amount. This heuristic involves starting from an initial value (the anchor) and making adjustments based on available information or intuition.

An Example of the Application of the __________ Is the Executive