Barbara is the lead editor for a small, city newspaper. One of her advertising sales representatives is pulling in a lot of restaurant clients. Barbara realizes that the representative is quite knowledgeable about food and speaks quite elegantly when describing different dishes. She has begun discussing with the representative the possibility of collaborating with a writer to include a weekly restaurant review, which includes the representative on the by-line. After the first couple of reviews, the representative is able to increase ad sizes and sales. He is very happy with his new job diversification. Which aspect of creating a positive organizational culture is Barbara utilizing?

Question

Quizplus · Accepted Answer

Barbara is emphasizing the individual growth of the advertising sales representative by recognizing their knowledge and skill in speaking about food and giving them the opportunity to diversify their job responsibilities by collaborating on a restaurant review. This approach supports the cultivation of a positive organizational culture by valuing the growth and development of individual employees.

Barbara Is the Lead Editor for a Small, City Newspaper