A strategy that emphasizes the introduction of major new products and services is a(n) ________ strategy.
A) innovation
B) enhancement
C) progressive
D) organic
E) matrix

Question

Quizplus · Accepted Answer

An innovation strategy is focused on introducing major new products, services, or processes to the market. This approach is often used by companies that are looking to disrupt an industry or gain a competitive advantage through technological advancements.

A Strategy That Emphasizes the Introduction of Major New Products