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Rodrigo Has Developed a New Technology for Reading Bar Codes

Question 23

Multiple Choice

Rodrigo has developed a new technology for reading bar codes in grocery stores. There is no other technology like his, but Rodrigo is not powerful because no one wants to change from the system that they already have. Rodrigo is not able to create dependency because ________.


A) his product is not scarce
B) his product is nonsubstitutable
C) Rodrigo lacks expert power
D) his product is not important
E) Rodrigo lacks reward power

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