Mariana has purchased her paper from Acme Paper Company for years. When she started her business they offered the best paper for the lowest price, and they delivered it to her office with friendly service. Recently Mariana's office manager submitted a report on various prices for paper supply companies in the city. Mariana quickly skimmed the report and saw that Acme was in the same ball park price per ream, although a little more expensive than two of the companies, but they continued to deliver free of charge. Mariana decided to stay with Acme. Her decision was based on ________.

Question

Quizplus · Accepted Answer

Mariana's decision to stay with Acme despite the slightly higher prices could be attributed to confirmation bias. She already had a positive relationship with the company and when presented with the report, she may have only sought out information that confirmed her prior beliefs about Acme rather than considering all options objectively.

Mariana Has Purchased Her Paper from Acme Paper Company for Years