You are part of a group making a decision about whether it is appropriate to discontinue research on a new drug. This new drug would save lives, but it is uncertain whether you can develop it within a reasonable time frame and at a reasonable cost. Your firm has already spent a small fortune on this drug. You have gathered so much information in preparation to making the decision that you are unable to sort the good information from the superfluous data. You just feel that this project has merit.
-What form of decision making are you using if you decide to continue the project on the basis that the project has merit?
A) compulsive
B) intuitive
C) rational
D) satisficing
E) compelling

Question

Quizplus · Accepted Answer

The decision to continue the project based on a "gut feeling" that it has merit is an example of intuitive decision making. This type of decision making relies on intuition and past experiences rather than a logical analysis of all available data. The fact that the decision-makers are unable to sort the good information from the superfluous data suggests that they may be relying on their intuition to make the decision.

You Are Part of a Group Making a Decision About