Lead measures are critical to strategy because
A)they are based on actual activity.
B)they are an independent part of the system.
C)there should be a causal linkage with strategy.
D)they are outcome measures.

Question

Quizplus · Accepted Answer

Lead measures are the key performance indicators that are used to predict the achievement of a goal. They are critical to strategy because they should have a causal link with the strategy, meaning that if you achieve the lead measure, you should be on track to achieve the overall goal. Simply put, lead measures provide early warning indicators of success or failure in achieving a goal.

Lead Measures Are Critical to Strategy Because