The fact that a person with a forceful and persuasive personality but not necessarily the greatest amount of knowledge and judgment can exercise a disproportionate amount of influence is a major drawback of
A)the Delphi method of forecasting.
B)the market research method.
C)opinion polling.
D)the jury of executive opinion approach.

Question

Quizplus · Accepted Answer

The jury of executive opinion approach involves seeking the opinions of a group of high-level executives, who may have forceful personalities but may not necessarily have the greatest knowledge and judgment. This can lead to a disproportionate amount of influence from certain individuals, which is a major drawback of this approach.

The Fact That a Person with a Forceful and Persuasive