If a company's stock is perceived to be more risky than average,what will happen to their equity cost of capital? Explain using the capital asset pricing model.

Name: If a company's stock is perceived to be more risky than average,what will happen to their equity cost of capital? Explain using the capital asset pricing model.
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The Answer of If a company's stock is perceived to be more risky than average,what will happen to their equity cost of capital? Explain using the capital asset pricing model.

If a Company's Stock Is Perceived to Be More Risky