Value pricing reflects

Question

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Value pricing is based on the idea of creating a unique value proposition for a product or service that justifies a higher price point than competitors. This is achieved through product differentiation, which can include factors such as superior quality, unique features, branding, or customer service. Competitive pricing strategies, marginal cost pricing, and add-on price strategies are all different pricing approaches that do not necessarily involve creating a unique value proposition for a product or service.

Value Pricing Reflects