Marketers can take advantage of the variable nature of services by
A) merging services with products.
B) customizing services to meet customers' needs.
C) offering to expedite intangibles.
D) expanding the standards gap.
E) using strict standardization.

Question

Quizplus · Accepted Answer

The variable nature of services allows for customization to meet customer needs, which is a key advantage that marketers can take. By offering tailored services, marketers can differentiate their service offerings and create a competitive advantage over companies that offer standardized services. This can lead to increased customer loyalty and satisfaction. Merging services with products (A) may be appropriate in some cases, but it does not take advantage of the variable nature of services. Offering to expedite intangibles (C) may help improve the speed of service delivery, but it does not necessarily take advantage of the variable nature of services. Expanding the standards gap (D) and using strict standardization (E) both ignore the benefits of customization and can lead to decreased customer satisfaction.

Marketers Can Take Advantage of the Variable Nature of Services