Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort.You are engaged in __________,a form of new idea generation.
A) R&D
B) licensing technology
C) consumer research
D) geodemographic analysis
E) brainstorming

Question

Quizplus · Accepted Answer

Brainstorming is a form of new idea generation where a group of people come together to generate multiple ideas and solutions for a specific problem or project. In this case, the advertising agency is using brainstorming to generate names for a new beach resort.

Suppose That You Work for an Advertising Agency and Are