Jaleel is the marketing manager for moderately well-known rock band.He wants to know more about industry trends including sales by different musical styles,online downloads,and concert attendance.Jaleel will most likely use __________ to gather this type of data.

Question

Quizplus · Accepted Answer

Syndicated data refers to the data that is collected and sold to different organizations for their use. It can provide information on industry trends such as sales by different musical styles, online downloads, and concert attendance. Therefore, Jaleel is most likely to use syndicated data to gather this type of information. Focus groups are useful for obtaining qualitative data, observation may not provide comprehensive data, sales invoices only reflect their band's sales, and census data is too broad and not specific to the music industry.

Jaleel Is the Marketing Manager for Moderately Well-Known Rock Band