Which of the following statements is not one of the guidelines provided by the American Marketing Association for conducting marketing research?
A) Personal information about research participants should not be shared,except with a designated member of senior management.
B) Selling or fund-raising should not be conducted under the guise of conducting research.
C) Researchers should not misrepresent data.
D) Clients and suppliers should be treated fairly.
E) Researchers should not omit pertinent data.
Correct Answer:
Verified
Q81: Which of the following is an unstructured
Q89: In questionnaire design,a question such as "Do
Q96: Which of the following provides the information
Q98: What is neuromarketing?
A) The analysis of consumer
Q99: Which of the following is a systematic
Q103: Why would a researcher want to change
Q105: _ can be defined as raw numbers
Q112: Mattel wanted to determine if a new
Q113: Qualtrics, SurveyMonkey, and Zoomerang are examples of
A)online
Q119: Firms that are engaged in sentiment mining
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents