Chris laughed at some of the cultural mistakes companies made in advertising and promotion in international trade while he was in school.Now he was trying to determine what had gone wrong with the campaign he had planned in Latin America for his company's product,and it didn't seem quite as amusing.He narrowed the issues to sociocultural factors.He was looking at both __________ and __________.

Question

Quizplus · Accepted Answer

Chris's focus on sociocultural factors in evaluating what went wrong with his company's campaign in Latin America suggests he is considering both visible artifacts (such as symbols, behaviors, or physical settings that are observable and represent deeper cultural elements) and underlying values (the core beliefs or ideals shared by a group that influence behavior and decision-making). These aspects are crucial in understanding and navigating cultural differences in international business contexts.

Chris Laughed at Some of the Cultural Mistakes Companies Made