Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and
A) likely reaction to his promotional activities.
B) demographics.
C) just-in-time processes.
D) satisfaction quotient as perceived by customers.
E) ethical values.

Question

Quizplus · Accepted Answer

Assessing competitors' likely reaction to promotional activities is important in determining how effective the campaign will be and whether it will ultimately benefit Yuri's business. By understanding their strengths and weaknesses, Yuri can tailor his messaging to effectively differentiate his products from his competitors and potentially gain a competitive advantage.

Yuri Is Considering a New Promotional Campaign in Which He