Unlike other business functions like accounting or finance,people in marketing are often singled out as the root cause of ethical concerns because

Question

Quizplus · Accepted Answer

Marketing involves direct interaction with consumers, which can raise ethical concerns related to privacy, manipulation, and deception. While marketers are trained in effective communication, it does not necessarily require unethical behavior. It is unfair to single out marketers as the sole cause of ethical concerns in business. Accounting and finance professionals also have ethical responsibilities, as seen in scandals such as Enron, Tyco, and WorldCom. The statement that doing a good job of marketing requires unethical behavior is also untrue and unfair to the profession.

Unlike Other Business Functions Like Accounting or Finance,people in Marketing