Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills's __________ phase of its strategic marketing planning process.

Question

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The report that General Mills issues discussing its own standards of ethical conduct is a part of its control phase of its strategic marketing planning process. The control phase involves monitoring and evaluating the results of the marketing plan and taking corrective action to ensure that objectives are achieved. The report helps the company to evaluate its performance and take corrective actions if necessary. The other options (planning, implementation, evolution, and marketing mix) are not relevant in this context.

Every Year,General Mills Issues a Report Discussing How the Firm