When integrating ethics into a marketing strategy,a key task is to ensure all potential ethical issues have been addressed and that all employees of the firm have acted ethically.This action would take place during what stage of the strategic marketing planning process?

Question

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The control phase is when the company evaluates the results of its marketing strategy and makes adjustments as needed. This is when the company would ensure that all potential ethical issues have been addressed and that all employees of the firm have acted ethically.

When Integrating Ethics into a Marketing Strategy,a Key Task Is