Question 1

The sale of products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of

Accepted Answer

The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of marketing practices that raise ethical concerns. These are not only marketing issues but also ethical issues that firms should consider and address. Failing to do so can damage a company's reputation and undermine its long-term success. Therefore, the best choice is D: marketing ethical issues.

Question 2

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property.Previously,they were expected only to answer buyers' questions.The new regulation addressed the marketing ethical problem of

Accepted Answer

The new regulation requires sellers and their agents to disclose any existing problems with the property, which was not required before. This means that they can no longer withhold information from prospective buyers, which was a marketing ethical problem.

Question 3

An example in the text describes a campaign by Grey Poupon that involved a Facebook campaign targeted toward people who had "good taste." The campaign was criticized for privacy issues that made it unethical.This occurred during the implementation phase of the strategic marketing planning process.

Accepted Answer

The campaign by Grey Poupon targeting people with "good taste" and involving a Facebook campaign that raised privacy issues occurred during the implementation phase of the strategic marketing planning process.

Question 4

Janice was disturbed to find that the real estate company she had just started working for did not have a(n)__________,the starting point for creating a strong ethical climate.

Accepted Answer

A set of ethical values is the foundation of creating a strong ethical climate. Without a clear set of values, it's difficult for employees to know what ethical behavior is expected of them. The other options may support or reinforce ethical behavior, but they are not as fundamental as a set of ethical values.

Question 5

Unlike other business functions like accounting or finance,people in marketing are often singled out as the root cause of ethical concerns because

Accepted Answer

Marketing involves direct interaction with consumers, which can raise ethical concerns related to privacy, manipulation, and deception. While marketers are trained in effective communication, it does not necessarily require unethical behavior. It is unfair to single out marketers as the sole cause of ethical concerns in business. Accounting and finance professionals also have ethical responsibilities, as seen in scandals such as Enron, Tyco, and WorldCom. The statement that doing a good job of marketing requires unethical behavior is also untrue and unfair to the profession.

Question 6

The Johnson & Johnson credo

Accepted Answer

The Johnson & Johnson credo has guided the firm since it was written in the 1940s. While the Tylenol incident did lead to some updates in the company's crisis management procedures, the credo itself remained a guiding document for the company. It is not known whether other pharmaceutical companies have copied the credo, but it is likely that they have developed similar guiding principles. The credo does offer a detailed description of the company's responsibilities to its customers, employees, and society, but it is not focused solely on potential problems. Overall, the credo is a statement of the company's core values and commitment to ethical business practices.

Question 7

Jacqueline was pleased to read a paraphrasing of the Golden Rule,"Do unto our customers as you would have them do unto you," as part of her new employer's mission statement.Next,Jacqueline expects to find in the firm's employee handbook

Accepted Answer

The question asks what Jacqueline expects to find in the firm's employee handbook after reading the mission statement that includes a paraphrasing of the Golden Rule. The most relevant answer choice is C, which suggests that Jacqueline expects to find explicit rules governing all the firm's transactions. This makes sense because if the company values treating customers as they would like to be treated, it likely has rules in place to ensure that this is happening consistently throughout the company's operations. Choices A, B, D, and E are not directly related to the question or the information provided in the scenario.

Question 8

In the 1980s,it was found that seven people died of cyanide poisoning after taking Tylenol.What was Johnson & Johnson's response to this situation?

Accepted Answer

Johnson & Johnson's response to the Tylenol poisoning crisis was to immediately withdraw all Tylenol from the market until it could ensure the product's safety. The company also issued a nationwide recall of all Tylenol products and launched a massive public relations campaign to regain consumers' trust.

Question 9

Tipco Computer Company decided to market its tablet computers to preschoolers,even though the tablets were better suited for much older children.This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

Accepted Answer

This potentially unethical activity likely takes place during the targeting and positioning phase of the strategic marketing planning process, where the company decides which market segments to serve and how to position their product to those segments. The control phase involves measuring performance, evaluating results, and making adjustments, not targeting decisions.

Question 10

The roots of ethical conflict in a firm are often the result of

Accepted Answer

Ethical conflicts in a firm often arise from conflicting values held by different individuals involved in the decision-making process. These conflicting values may stem from differences in personal beliefs, cultural backgrounds, or professional priorities. It is important for firms to recognize and address these ethical conflicts in order to maintain a positive and ethical corporate culture.

Question 11

The generally accepted ethical code in marketing was developed by

Accepted Answer

The American Marketing Association (AMA) is the professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide. The AMA developed the widely accepted ethical code of conduct for marketing professionals, which serves as a guide for ethical decision-making in marketing.

Question 12

In a recent Gallup survey,which of the following professions was rated lowest in ethical standards?

Accepted Answer

According to the 2020 Gallup survey, only 8% of Americans rate the ethical standards of members of Congress as "very high" or "high," making it the profession with the lowest ethical standards. Car salespeople, lawyers, newspaper reporters, and medical doctors all received higher ratings than members of Congress.

Question 13

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

Accepted Answer

Deceptive advertising and promotion of inferior products fall under the domain of marketing ethics, as it involves misleading or manipulating customers for sales and profits. Accounting ethics deal with issues such as fraud, misreporting, and accuracy of financial statements. Social ethics refer to a broader range of issues such as environmental responsibility, labor practices, and corporate social responsibility. Finance ethics deal with issues such as insider trading, conflicts of interest, and transparency in financial markets. Economic ethics deal with issues such as fairness, justice, and distribution of resources.

Question 14

The Johnson & Johnson credo acknowledges the company's responsibility to

Accepted Answer

The Johnson & Johnson credo clearly states that the company has a responsibility to its users, employees, community, and stockholders. It places a strong emphasis on putting patients first and upholding ethical practices, which reflects its commitment to responsible corporate citizenship.

Question 15

Which of the following does your text suggest as the reason different people have different ethical standards?

Accepted Answer

The text suggests that each individual's ethical standards are influenced by their upbringing, culture, and other factors. This indicates that people's ethical standards are shaped by their unique backgrounds and experiences.

Question 16

The process of creating a strong ethical climate within a marketing firm includes

Accepted Answer

Having a set of values that guides decision making and behavior is the most important aspect of creating a strong ethical climate within a marketing firm. It provides a common moral framework for all employees to follow and ensures that decision-making is consistent and aligned with ethical principles. The other options listed are not effective ways to create a strong ethical climate within a marketing firm.

Question 17

Business ethics and marketing ethics are synonymous terms.

Accepted Answer

Business ethics and marketing ethics are related but not the same thing. Business ethics encompasses all ethical issues and decisions within a company, while marketing ethics specifically focuses on ethical issues in the marketing of products and services.

Question 18

Once the marketing strategy is implemented,controls must be in place to be certain that the firm has actually done what it has set out to do.

Accepted Answer

Controls are necessary to ensure that the marketing strategy has been successfully implemented and to identify any areas that may require adjustments. This helps to ensure that the firm is on track and achieving its marketing goals.

Question 19

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Accepted Answer

While fair compensation is an important aspect of corporate social responsibility, it is not the most basic or only aspect. Other important aspects include providing a safe and healthy work environment, offering opportunities for skill development and training, and promoting work-life balance.

Question 20

Pepsi has cooperated with America on the Move to improve many of its products and their labels,such as reducing the saturated fat in its Frito-Lay Ruffles.This form of social responsibility most directly impacts shareholders.

Accepted Answer

This form of social responsibility may impact consumers more than shareholders, as it can improve the health and well-being of the consumers who purchase the products. Shareholders may benefit indirectly if these improvements lead to increased sales and profits for PepsiCo.

Quiz 4: Marketing Ethics