When pursuing a market development strategy,expanding into international markets is generally
A) riskier than expansion in domestic markets.
B) impossible due to negative attitudes about American products.
C) executed with the help of international trade subsidies.
D) simplified by creating new products for export markets.
E) the only option offering substantial opportunities for growth.

Question

Quizplus · Accepted Answer

Expanding into international markets is generally riskier than domestic expansion due to factors like cultural differences, regulatory challenges, and currency fluctuations.

When Pursuing a Market Development Strategy,expanding into International Markets Is