In July 2010,Microsoft discontinued the Kin,its social networking phone,after just six weeks of disappointing sales.During what step of the strategic marketing planning process would Microsoft have made the decision to stop offering the product?
Step 5-Evaluate performance using marketing metrics.
Some students might also answer "Control phase." Strictly speaking,this is a phase and not a step; however,Step 5 is the only step of the process that fits into the Control phase,so you may want to accept both as correct answers.
If you want to make this question more difficult,you can add to the question the following: What should Microsoft have done before deciding to discontinue the product? The

Question

Quizplus · Accepted Answer

The Answer of In July 2010,Microsoft discontinued the Kin,its social networking phone,after just six weeks of disappointing sales.During what step of the strategic marketing planning process would Microsoft have made the decision to stop offering the product?
Step 5-Evaluate performance using marketing metrics.
Some students might also answer "Control phase." Strictly speaking,this is a phase and not a step; however,Step 5 is the only step of the process that fits into the Control phase,so you may want to accept both as correct answers.
If you want to make this question more difficult,you can add to the question the following: What should Microsoft have done before deciding to discontinue the product? The

In July 2010,Microsoft Discontinued the Kin,its Social Networking Phone,after Just