During the ________ era, manufacturers and retailers recognized they needed to give their customers greater value than their competitors did.
A)production-oriented
B)sales-oriented
C)market-oriented
D)value-based marketing
E)retailing-oriented

Question

Quizplus · Accepted Answer

During the value-based marketing era, manufacturers and retailers recognized the importance of offering their customers greater value than their competitors, focusing on customer satisfaction and building relationships based on value.

During the ________ Era, Manufacturers and Retailers Recognized They Needed