Synavant is a pharmaceutical company in Toronto,Ontario.Its director of business development told a group of investors,"There is a single database repository in this company from which everybody can access data about a customer or potential customers." Synavant is most likely using:

Question

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The use of a single database repository for customer data indicates that Synavant is utilizing knowledge management, which involves the collection, organization, and dissemination of information within an organization to improve decision-making and performance.

Synavant Is a Pharmaceutical Company in Toronto,Ontario